WEEK 9
SUBJECT: BASIC SCIENCE
CLASS: GRADE 7
TERM: SECOND
TOPIC: MARKETING OF AGRICULTURAL PRODUCE
DEFINITION OF MARKET AND MARKETING: Agricultural
marketing involves all the stages of operations which aid the movement of
agricultural produce/ commodities from the farms to the final consumers.
Marketing involves assembling, storing, transporting, processing, grading of
goods and financing of all these activities. It also involves the supply of raw
materials to processing industries and sales of processed products.
AGRICULTURAL MARKETING ACTIVITIES: Numerous
interconnected activities are involved in agricultural marketing, such as
planning , production, growing and harvesting, grading, packing and packaging,
transport, storage, agro- and food processing, provision of market information,
distribution, advertising and sale. Effectively, the term encompasses the
entire range of supply chain operations for agricultural products, whether
conducted through ad hoc sales or through a more integrated chain, such as one
living contract farming.
TYPES OF MARKET FOR AGRICULTURAL PRODUCTS:
1. Perfect competition market: In this type of
market, there are many buyers and sellers.
2. Imperfect competition: The decision of
one or more sellers or buyers affects the price of the commodity. The forms of
the imperfect market are:
Monopoly: When there are
one seller and more buyers.
Duopoly: When there are
two sellers.
Oligopoly: Where there is a
small number of sellers.
Monopsony: When there is
only one buyer.
Duopsony: When there are
two buyers.
Oligopsony: When there are a
small number of the buyers.
ASSIGNMENT
1.
Define marketing of agricultural produce.
2.
List four agricultural marketing activities.
3.
List and explain two types of marketing for agricultural products.
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